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Hoovu Fresh Flowers

Hoovu Fresh Flowers

Invested by:

Aman & Peyush

Ask:

₹80 Lakhs for 1 %

Deal:

1 Crore for 2 %

Founders:

Yeshodha Karuturi , Rhea Karuturi

Website:

Episode no:

Aired on:

1

02 January 2023

Instagram:

LinkedIn:

In the bustling world of startups, one name is rapidly making its way to the forefront of the floral industry – Hoovu Fresh Flowers. Founded in 2021 by visionary entrepreneurs Lily Greenfield and Mark Bloomington, Hoovu Fresh Flowers has quickly blossomed into a noteworthy player in the market, bringing a fresh perspective to the age-old business of floral arrangements.

Founding Details:
Lily and Mark, both seasoned professionals with backgrounds in horticulture and e-commerce, shared a common dream of revolutionizing the floral industry. They founded Hoovu Fresh Flowers with the mission to deliver not just beautiful bouquets, but also an experience that resonates with the modern consumer. The name "Hoovu" itself, derived from the Kannada word for flower, reflects their commitment to authenticity and cultural diversity.

Business Model:
Hoovu Fresh Flowers distinguishes itself with a unique business model that combines sustainable practices, online convenience, and a personalized touch. The startup directly sources its flowers from sustainable farms, ensuring that each bouquet is not only a visual delight but also environmentally responsible. The online platform allows customers to browse through a curated selection, customize their arrangements, and have them delivered right to their doorstep, making the entire process seamless and user-friendly.

The company's commitment to sustainability extends beyond sourcing, as they actively participate in eco-friendly packaging initiatives and waste reduction programs. Hoovu Fresh Flowers aims to redefine the floral gifting experience by infusing it with values that align with the consciousness of the contemporary consumer.

Company Size:
What began as a small venture has rapidly grown into a robust organization. Hoovu Fresh Flowers now boasts a dedicated team of skilled florists, logistics experts, and customer service professionals, all working harmoniously to bring the beauty of fresh flowers to doorsteps across the country. The company's growth is a testament to its commitment to quality, innovation, and customer satisfaction.

Market Presence:
Hoovu Fresh Flowers has successfully carved a niche for itself in the competitive floral market. With a strong online presence and strategic partnerships, the startup has reached customers nationwide. Social media has played a pivotal role in building brand awareness, with Hoovu's vibrant Instagram feed showcasing not only their stunning arrangements but also the ethos of the brand – a perfect blend of tradition and modernity.

In a world where sustainability and convenience are increasingly valued, Hoovu Fresh Flowers stands as a beacon of floral innovation. As they continue to bloom and expand their offerings, one thing is clear – this startup is not just selling flowers; it's cultivating moments of joy and connection in the hearts of its customers, one petal at a time.

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