Recode Studios is a young and dynamic startup making waves in the Indian beauty industry. Founded in 2018 by Dheeraj Bansal and Rahul Sachdeva, the company is committed to providing high-quality, affordable cosmetics to consumers across the country.

Founding and Vision

Bansal and Sachdeva, both passionate about beauty and cosmetics, were inspired to start Recode Studios after realizing the gap in the Indian market for premium yet affordable cosmetics. They believed that there was a demand for high-quality products that were also accessible to a wider range of consumers.

Business Model and Value Proposition

Recode Studios operates on a direct-to-consumer (DTC) model, selling its products primarily through its own website and app. This approach allows the company to maintain control over its pricing and ensure that its products are reaching consumers at an affordable price point.

The company's value proposition lies in its commitment to quality and affordability. Recode Studios uses high-quality ingredients and formulations to create its products, and it works closely with manufacturers to ensure that its products meet the highest standards. Additionally, the company is committed to keeping its prices competitive, making its products accessible to a wider range of consumers.

Company Size and Market Presence

Recode Studios has experienced rapid growth since its inception. The company currently employs over 50 people and has a growing customer base across India. Its products are also available in select international markets.

The company has gained significant market presence in India, partnering with leading e-commerce platforms and expanding its retail footprint. Recode Studios has also been featured in prominent media outlets, raising its brand awareness and attracting the attention of consumers and investors alike.

Future Outlook

Recode Studios is poised for continued success in the Indian beauty industry. The company's strong brand, commitment to quality and affordability, and innovative marketing strategies position it well to capture a significant share of the market. As the Indian beauty industry continues to grow, Recode Studios is well-placed to become a leading player in this dynamic and exciting market.