India is a land of rich cultural heritage and exquisite craftsmanship. From the intricate embroidery of Kashmir to the vibrant textiles of Kutch, the country's handicrafts showcase the artistry and traditions passed down through generations. Very Much Indian, an emerging startup, is dedicated to preserving and promoting these handicrafts, making them accessible to a wider audience while empowering the artisans who create them.

Founding Details and Business Model

Very Much Indian was founded in 2019 by two passionate individuals, Rachna Gupta and Sahil Nayyar. Rachna, a design enthusiast with a background in fashion and textiles, was drawn to the beauty and diversity of Indian handicrafts. Sahil, a business strategist with a passion for social impact, recognized the potential of these handicrafts to empower artisans and contribute to India's economic growth.

Very Much Indian operates on an online-to-offline (O2O) model, providing a platform for artisans to showcase and sell their products directly to consumers. The company works closely with a network of artisans across India, ensuring that their products are authentic, high-quality, and representative of the diverse craftsmanship traditions of the country.

Company Size and Market Presence

Very Much Indian has experienced steady growth since its inception. The company currently partners with over 500 artisans from various regions of India, offering a wide range of handicrafts, including textiles, jewelry, pottery, and home décor. Very Much Indian has gained significant market presence in India, with a strong online presence and a growing network of retail outlets across the country. The company has also expanded its reach internationally, catering to a growing demand for Indian handicrafts in global markets.